Yes, WP Kraken reserves the right to terminate an affiliate’s participation in the program for violations of the terms, unethical behavior, or any actions that may harm WP Kraken’s reputation.

Affiliates must adhere to ethical marketing practices. Prohibited methods include, but are not limited to, spamming misleading advertising, and any form of illegal activity. The Affiliate Program Terms provide detailed guidelines.

Our affiliate platform provides a dashboard where you can monitor your referrals, track their purchases, and view your earnings.

There’s no cap on your earnings. The more clients you refer who make purchases, the more you earn.

Affiliates earn a flat 15% commission on all services, regardless of the service type or order size.

1. Register: Sign up on our affiliate platform to get your unique link.
2. Refer a Client: Share your link with interested users.
3. Client Orders a Service: When a client orders through your link, you earn 15% of the payment.
4. Get Paid: Commissions are transferred to your account 60 days after the payment to account for refund periods.

When a new user clicks your referral link and registers on WP Kraken, they become a Referred User. The referral is attributed to you if they purchase a service within three months of their first visit.

To join, register on our affiliate platform to receive your unique referral link. Share this link with potential clients, and when they make a purchase through it, you’ll earn a commission.

Anyone can participate in the Affiliate Program, both businesses and individuals. To join, users who are consumers, as defined by European Union regulations, must provide their name, surname, and country of origin.

The Affiliate Program allows registered clients to earn passive income by referring new users to WP Kraken. Affiliates receive a commission for each referred user who registers and purchases a service within three months of their first visit.

We’ll need Admin access to your WordPress site, hosting information, and a clear description of the customizations you require. Additional assets like images or content may also be helpful.

Costs vary depending on the scope and complexity of your project. After discussing your requirements, we’ll provide a clear, detailed proposal with transparent pricing.

Yes, depending on your preferences and timeline, we can bundle multiple requests into a single project or tackle them in stages.

We prioritize security in every step of the process, using secure coding practices and testing to ensure your website remains protected against vulnerabilities.

Absolutely! We can integrate tools like CRMs, payment gateways, or analytics platforms to ensure seamless functionality for your business.

We follow best practices to ensure your customizations are compatible with future WordPress updates. For ongoing compatibility, we recommend our maintenance plans, called Kraken C.A.R.E.

Yes, we can develop custom plugins or enhance existing ones to add the specific features your website requires.

We can work with your existing WordPress website. Whether you need minor adjustments or a complete overhaul, we’ll build on what you have to deliver the results you need.

No, we optimize every customization to ensure your website remains fast and responsive. If performance is a concern, we can also recommend further optimizations.

The timeline depends on the complexity of the request and the state of our job queue. Simple tweaks may take a few days, while larger projects like custom integrations or design overhauls may take several weeks.

We can handle a wide range of customizations. Here are a few examples:

• Creating unique layouts for pages and posts.
• Customizing WooCommerce for advanced e-commerce functionality.
• Adding custom plugins or modifying existing ones.
• Enhancing website performance and mobile responsiveness.

Website customization involves tailoring your WordPress site to meet your unique needs, including custom designs, functionality, performance optimizations, and integrations.

Simply contact us through our client portal, and we’ll guide you through the next steps, including the information needed.

Yes, you can pair your audit with other services, such as website redesigns, development packages, or ongoing maintenance, for a seamless improvement process.

We recommend conducting a complete website audit at least once a year or after significant changes, such as redesigns or plugin updates.

Yes, we audit e-commerce sites to address performance, security, and user experience issues specific to online stores, such as checkout functionality and product page optimization.

No, our audits are performed without disrupting your live website or user experience.

Absolutely. We align our analysis and recommendations with your specific objectives, whether it’s improving performance, boosting SEO, or enhancing user experience.

Yes, we can implement the recommended changes as part of our design and development services or through our Kraken C.A.R.E plans for ongoing support.

You’ll get a detailed report that includes:

• A summary of findings.
• Specific issues identified.
• Prioritized recommendations for improvement.

The time required depends on the size and complexity of your website. Most audits are completed within 5-7 business days, but we’ll give you a timeline upfront.

Our audits cover:

• Performance: Speed, responsiveness, and load times.
• SEO: On-page optimization, metadata, and technical issues.
• Security: Vulnerabilities, malware detection, and SSL setup.
• User Experience (UX): Navigation, mobile-friendliness, and usability.
• Functionality: Broken links, plugins, and integrations.

A website audit is a comprehensive analysis of your site’s performance, security, SEO, and user experience. It helps identify issues that could be affecting your site’s functionality, speed, or rankings and provides actionable recommendations to improve them.

Simply contact us through our Client Portal, describe the issue, and we’ll take it from there.

Yes, we can optimize your site for performance, security, and user experience as part of the rescue or through additional services.

In rare cases where restoration isn’t possible, we’ll work with you to rebuild your site from backups or create a fresh setup to get you back online as soon as possible.

Pricing depends on the complexity and severity of the issue. After assessing the situation, we’ll provide a clear estimate.

If the issue is related to your hosting environment, we’ll communicate with your hosting provider on your behalf to resolve the problem as quickly as possible.

Yes, we can resolve issues caused by WordPress core, plugin, or theme updates that didn’t go as planned. We’ll restore functionality and ensure compatibility.

Yes, depending on the issue, we’ll need admin-level access to your WordPress dashboard and possibly your hosting account or FTP details.

We can rescue any WordPress website, regardless of the theme or plugins you’re using. For highly customized setups, we’ll evaluate and provide a tailored solution.

Yes, we can identify and remove malicious code, restore your site from backups, and patch vulnerabilities to prevent further breaches.

Absolutely. After fixing the problem, we implement security measures, such as malware removal, firewalls, and updates, to prevent future attacks.

Yes, but not by default. We offer 24/7 website monitoring through our Kraken C.A.R.E plans. These plans help detect and address potential problems before they become critical.

We aim to respond to urgent requests as quickly as possible—often within a few hours. Our priority is minimizing downtime and restoring your site to full functionality.

We specialize in addressing:

• Website crashes or downtime
• Malware infections or hacks
• Broken plugins, themes, or core functionality
• Slow loading times and performance problems
• DDoS attacks and other security threats

Those, of course, are not all the issues we can address. These are just examples.

Our rescue service is designed to fix critical issues like website downtime, security breaches, DDoS attacks, or broken functionality. If your WordPress site is in trouble, the Kraken Squad is here to save the day.

Yes, we offer migration services to move your existing website to WordPress, ensuring a smooth transition without data loss.

Our process typically includes:

1. Initial consultation to understand your goals.
2. Wireframing and design approval.
3. Development and integration.
4. Testing and optimization.
5. Launch and post-launch support.

We follow best practices for WordPress security, including secure coding standards, SSL integration, and robust hosting recommendations. Additional security measures are available through our Kraken C.A.R.E plans.

Yes, we develop websites on WordPress, giving you complete control over updating content, adding pages, and managing your site. We also provide training or ongoing support if needed.

All websites we develop follow SEO best practices, including clean code, fast loading times, and mobile optimization. We can integrate tools or collaborate with your SEO specialist for advanced SEO strategies.

Yes, we provide ongoing maintenance and support through our Kraken C.A.R.E plans. We provide three months of free Sentinel plan with each website. This ensures your website stays secure, updated, and performing at its best.

Yes, we can seamlessly integrate tools like CRMs, payment gateways, analytics platforms, and other third-party services into your website.

We don’t provide content creation services, but we can integrate the content you provide into the design and structure. However, if you need help crafting content, we have some in-house copywriters who might be able to help you.

Yes, all websites we develop are fully responsive, ensuring they look great and function perfectly on any device, from desktops to smartphones.

Absolutely! We can revamp your current site with a fresh design, better functionality, and improved performance to align with your goals.

Timelines depend on the complexity and scope of your project. Smaller projects typically take 2-4 weeks, while more complex websites may require 6-8 weeks or longer. We’ll provide an estimated timeline during our initial consultation.

Yes, we can create custom designs from scratch or work with an existing design concept. Our team ensures your website reflects your brand and delivers a seamless user experience.

We specialize in WordPress websites (but not exclusively). Here are some examples:

• Business websites
• E-commerce stores (WooCommerce)
• Blogs and content platforms
• Creative Portfolio or Agency websites
• Custom-designed websites tailored to your specific needs

Through our Client Portal, you’ll receive regular updates, including a breakdown of your hours used and the status of your tasks.

Once purchased, one-off packages are nonrefundable. Subscription hours are reset monthly, and you can cancel your subscription anytime.

No, because of the price difference. In rare cases (depending on a designer’s availability), we allow clients to use the development hours for design, but not the other way around.

While you’ll work with our Kraken Squad as a team, we’ll assign the best superhero for each task based on their expertise. With subscription packages and long-term commitment, we can assign a specific hero to you.

Yes, providing clear instructions and all necessary materials (like images or text) helps us complete your tasks faster and more accurately.

No problem! We’ll notify you if a task exceeds your purchased hours and allow you to buy additional time or adjust the scope.

Yes, the minimum purchase is 10 hours for both one-off and subscription packages.

It depends on our capacity and queue, but we typically start within 1-2 business days for smaller tasks. After discussing your requirements, we’ll schedule a kickoff for larger projects.

Yes, you can switch between models anytime based on your needs. If your workload changes, we’ll adapt with you!

You’ll receive a set number of hours each month, which you can use for design or development tasks (depending on your subscription). Unused hours do not roll over, but our team ensures your hours are used efficiently for maximum value.

• One-Off Packages: Perfect for short-term projects or one-time tasks.
• Subscription Packages: Ideal for ongoing support with discounted rates and priority access.

Our hourly packages cover all the tasks you might think of regarding WordPress development and design. Here are some examples:

• Website development and customizations,
• Plugin and theme adjustments,
• Bug fixes and performance improvements,
• Design tweaks and enhancements,
• Brand design and graphic design.

If you’re unsure if your request fits, ask—we’re happy to clarify!

Unlike the Cover, Refine, and Examine packages, which focus on security, performance, and website monitoring, the Assist package exclusively provides on-demand website edits for day-to-day updates and adjustments.

Included:

• Uploading your pre-written blog post and formatting it for WordPress.
• Adding a new WooCommerce product (content provided by you).
• Updating a page’s text with the content you supply.
• Adjusting the CSS to change the size of a button.

Not Included:

• Writing or creating a blog post and finding associated images.
• Designing a page to match a specific mockup or visual concept.
• Developing custom checkout functionality for WooCommerce.
• Writing or designing an About page from scratch.

You can submit requests through your WP Kraken Client Portal. Provide clear instructions and attach any necessary files (e.g., images, text); our team will handle the rest. Make sure to submit one task per request. Otherwise, we may be unable to finish the request within 72 hours.

No, custom functionality and design work are outside the scope of the Assist package. However, our developers and designers can handle custom tasks under hourly packages.

Once you submit an edit request, we guarantee it will be completed within 72 hours. If the task is complex, we’ll keep you informed and prioritize timely completion. Please describe your request in as much detail as possible to set us up for success.

The only limitation is that we have up to 72 hours to resolve your request and are working on one request at a time. We won’t start another request until we finish the previous request. You can submit many requests, but they will wait in the queue for their turn.

The Assist package is only available in the Sentinal plan of Kraken C.A.R.E™

The Assist package does not cover:

• Custom development (e.g., PHP, plugins, themes).
• Updating custom code.
• Graphic design.
• Building full pages to match exact designs.
• Content creation (e.g., writing blog posts or creating graphics).
• Rebuilding or building out websites or subdomains.
• Software or tools outside WordPress.

We offer additional development services for tasks outside the Assist package at an hourly rate.

The Assist package includes on-demand website edits, such as:

• Changing content on any page.
• Updating banners, headers, or footers.
• Adjusting plugin settings.
• CSS modifications.
• Uploading blog posts or products (when provided with content).
• Formatting landing pages or blog posts.
• Adding coupon codes or updating shopping carts.

We complete each request within 72 hours, ensuring your website stays updated and polished. Although you may have many requests in the backlog, we will work on only one at a time.

You can expect faster page loading times, better SEO rankings, and an improved user experience. On average, our clients see 50% faster load times. 

Refine optimizes your website’s speed by caching, image compression, database optimization, and minimizing scripts. We also monitor Core Web Vitals and improve them as needed. Additionally, we install premium and proprietary plugins to enhance your website’s performance further. The exact changes we will perform depend on the state of your website, its architecture, your hosting provider, and server architecture.

The Refine package is included in both Guardian and Sentinel plans of Kraken C.A.R.E™

The Cover package is included in Guardian and Sentinel plans of Kraken C.A.R.E™

Yes, we include DDoS mitigation strategies in our security package to protect your site from malicious traffic overloads.

Under the Examine package, we constantly monitor your website’s security. If vulnerabilities are found under the Cover package, depending on their severity, we will apply necessary updates and patches within 48 hours.

The Cover package includes malware scanning, firewall configuration, brute-force protection, and regular security audits. Our team will install premium and proprietary plugins to secure your website and manage WordPress updates to ensure its security.

The exact changes we will make to secure your website depend on factors such as your hosting provider and server architecture.

Yes, you can cancel your subscription anytime with no penalties.

No, all our plans come with a zero-setup-fee policy.

• Choose Watchman if you need essential monitoring and alerts.
• Choose Guardian for comprehensive monitoring, security, and performance optimization.
• Choose Sentinel for full-service maintenance, including dedicated developer time.

All the changes made will not be reverted, but you cannot use any of the premium or proprietary plugins we have installed further. We will help you offboard your website from Kraken C.A.R.E™so that nothing will be broken after you leave our team of heroes 😢

The Watchman plan focuses solely on website monitoring. While Guardian and Sentinel include monitoring, they also address performance, security, and development needs.

The Kraken C.A.R.Examine package is included in all plans: Watchman, Guardian, and Sentinel.

No, the Examine package covers just monitoring your website. You will be informed about any issues or vulnerabilities, and we will suggest changes, but they are not covered within this package.

Examine provides 24/7 monitoring of your website’s uptime, performance, server health, and security breaches or vulnerabilities. You’ll receive real-time alerts for any issues.

Kraken Squad is a team of superheroes. Isn’t that enough? 😉

On a more serious note, we have been tackling WordPress for almost two decades. Kraken Squad has won awards for our WordPress themes and plugins, and we have over 60,000 clients worldwide. Some of our heroes are WordPress core contributors. Our team is in-house, with dedicated employees. Kraken Squad relies on permanently vetted employees; we do not outsource our work to contractors or freelancers.

Every client and their needs are unique, and this is reflected in our approach: We tailor it to clients’ needs, building long-lasting relationships and setting up our clients for success. We deliver top-quality work, and if it’s not up to your expectations, we will refine it until you are satisfied.

Unlike the Cover, Refine, and Examine packages, which focus on security, performance, and website monitoring, the Assist package exclusively provides on-demand website edits for day-to-day updates and adjustments.

Included:

• Uploading your pre-written blog post and formatting it for WordPress.
• Adding a new WooCommerce product (content provided by you).
• Updating a page’s text with the content you supply.
• Adjusting the CSS to change the size of a button.

Not Included:

• Writing or creating a blog post and finding associated images.
• Designing a page to match a specific mockup or visual concept.
• Developing custom checkout functionality for WooCommerce.
• Writing or designing an About page from scratch.

You can submit requests through your WP Kraken Client Portal. Provide clear instructions and attach any necessary files (e.g., images, text); our team will handle the rest. Make sure to submit one task per request. Otherwise, we may be unable to finish the request within 72 hours.

No, custom functionality and design work are outside the scope of the Assist package. However, our developers and designers can handle custom tasks under hourly packages.

Once you submit an edit request, we guarantee it will be completed within 72 hours. If the task is complex, we’ll keep you informed and prioritize timely completion. Please describe your request in as much detail as possible to set us up for success.

The only limitation is that we have up to 72 hours to resolve your request and are working on one request at a time. We won’t start another request until we finish the previous request. You can submit many requests, but they will wait in the queue for their turn.

The Assist package is only available in the Sentinal plan of Kraken C.A.R.E™

Yes, you can cancel your subscription anytime with no penalties.

No, all our plans come with a zero-setup-fee policy.

• Choose Watchman if you need essential monitoring and alerts.
• Choose Guardian for comprehensive monitoring, security, and performance optimization.
• Choose Sentinel for full-service maintenance, including dedicated developer time.

The Assist package does not cover:

• Custom development (e.g., PHP, plugins, themes).
• Updating custom code.
• Graphic design.
• Building full pages to match exact designs.
• Content creation (e.g., writing blog posts or creating graphics).
• Rebuilding or building out websites or subdomains.
• Software or tools outside WordPress.

We offer additional development services for tasks outside the Assist package at an hourly rate.

The Assist package includes on-demand website edits, such as:

• Changing content on any page.
• Updating banners, headers, or footers.
• Adjusting plugin settings.
• CSS modifications.
• Uploading blog posts or products (when provided with content).
• Formatting landing pages or blog posts.
• Adding coupon codes or updating shopping carts.

We complete each request within 72 hours, ensuring your website stays updated and polished. Although you may have many requests in the backlog, we will work on only one at a time.

You can expect faster page loading times, better SEO rankings, and an improved user experience. On average, our clients see 50% faster load times. 

All the changes made will not be reverted, but you cannot use any of the premium or proprietary plugins we have installed further. We will help you offboard your website from Kraken C.A.R.E™so that nothing will be broken after you leave our team of heroes 😢

Refine optimizes your website’s speed by caching, image compression, database optimization, and minimizing scripts. We also monitor Core Web Vitals and improve them as needed. Additionally, we install premium and proprietary plugins to enhance your website’s performance further. The exact changes we will perform depend on the state of your website, its architecture, your hosting provider, and server architecture.

The Cover package is included in Guardian and Sentinel plans of Kraken C.A.R.E™

The Kraken C.A.R.Examine package is included in all plans: Watchman, Guardian, and Sentinel.

The Refine package is included in both Guardian and Sentinel plans of Kraken C.A.R.E™

Yes, we include DDoS mitigation strategies in our security package to protect your site from malicious traffic overloads.

Under the Examine package, we constantly monitor your website’s security. If vulnerabilities are found under the Cover package, depending on their severity, we will apply necessary updates and patches within 48 hours.

The Cover package includes malware scanning, firewall configuration, brute-force protection, and regular security audits. Our team will install premium and proprietary plugins to secure your website and manage WordPress updates to ensure its security.

The exact changes we will make to secure your website depend on factors such as your hosting provider and server architecture.

No, the Examine package covers just monitoring your website. You will be informed about any issues or vulnerabilities, and we will suggest changes, but they are not covered within this package.

The Watchman plan focuses solely on website monitoring. While Guardian and Sentinel include monitoring, they also address performance, security, and development needs.

Examine provides 24/7 monitoring of your website’s uptime, performance, server health, and security breaches or vulnerabilities. You’ll receive real-time alerts for any issues.

You’ll receive detailed weekly/monthly reports summarizing all updates, security checks, performance improvements, and monitoring results. Also, once we make any significant changes to your website, one of our heroes will inform you through our client portal.

With the Cover package (Guardian and Sentinel plans), we’ll identify and remove malicious code, repair any damage, and implement additional security measures to prevent future attacks.

We provide emergency support for Guardian and Sentinel plans and will restore your website within 24 hours. Our team acts immediately to resolve critical issues and restore your website to normal.

If your needs don’t align with our predefined tiers, we can tailor a plan to suit your requirements. Contact us for details.

Yes! You can switch between Watchman, Guardian, and Sentinel at any time. To adjust your plan, contact us through our Client Portal.

Our maintenance schedule depends on the task at hand and also on your subscription plan. For example:

• Monitoring is performed continuously
• Updates are performed weekly.
• Backups are performed depending on your subscription and are performed every 6 hours, daily or weekly.
• Performance tuning and security audits happen as needed.

WordPress maintenance ensures your website runs smoothly, stays secure, performs well, and adapts to changing needs. It includes regular updates, backups, performance optimization, and monitoring to protect your website from downtime, security threats, and other issues. With the Kraken C.A.R.E™Sentinel plan, you will also get unlimited website edits in the maintenance package.

A buyout is a situation where you want to hire a person we found for you directly. We generally allow buyouts, but we reserve the right to block them if we consider someone a pivotal asset to the company. The typical price for such a buyout is six times the salary of the person in question.

The turnaround time varies greatly depending on the position, skill set, additional skills, etc. The typical turnaround is around four weeks, but sometimes this time can be as short as a few days. In other cases, it can take up to 3 months when we are, for example, looking for a VP.

You have complete control over your extended team’s tasks, priorities, and workflows. They function under your guidance, like your in-house team members, ensuring they meet your goals and standards.

Extended team members use your preferred communication tools and follow your team’s management practices, making it simple for you to provide direction and track project progress. We can also assist in establishing smooth communication channels if needed.

By default, our heroes use Slack, ClickUp, and G Suite. They are also familiar with JIRA, Zoom, Github, and other standard tools.

Yes, we offer flexible time zone arrangements to align with your business hours, making it easy for your extended team members to collaborate in real time, no matter where your team is based. By default, our team members work in UTC+2 from 8 am to 4 pm, but this can be arranged if more overlap is needed or even complete overlap.

We implement strict confidentiality agreements and data protection protocols to ensure that all sensitive information remains secure. Extended team members are bound by these agreements, aligning with your company’s data security practices.

Costs depend on the specific roles, skill levels, and experience required. However, team extension typically reduces overhead recruitment expenses and costs associated with employee benefits and infrastructure. The final price you pay is a sum of three parts:

• employee salary – including all the salary-related costs like taxes, government contributions, etc.
• benefits & inclusions – include the cost of hardware, HR, benefits, etc.
• margin – our cut for the service we provide.

While hiring single team members, you will get a consolidated rate. With larger teams (10+ people) and longer contracts, we can negotiate a more transparent approach where the value of each bucket (salary, b&i,B&I, margin) is known to you.

With a team extension, professionals are dedicated to your project for as long as needed, allowing them to develop in-depth knowledge of your goals and adapt to evolving requirements. This continuity is especially valuable for complex, ongoing projects.

Extended team members work directly with your team, following your processes, tools, and communication channels. They become familiar with your company culture and workflows to function as a seamless part of your team.

We can provide a variety of skilled professionals, including developers, designers, QA engineers, project managers, marketers, higher-tier support, and more. Roles are tailored to your team’s needs and project requirements.

While staff augmentation is typically for short-term or project-based needs, team extension is focused on building a long-term, cohesive addition to your team. Extended team members are fully integrated into your workflow, collaborating with you continuously rather than temporarily filling gaps.

Although Kraken Squad prefers to build long-lasting relationships, and we prefer team extension, we are also happy to work in a staff augmentation model.

Team extension is a model where we provide dedicated professionals who work as an integrated part of your in-house team. They are committed to your long-term projects, aligning closely with your goals, processes, and company culture.

WP Kraken™ offers a superhero-level approach to WordPress with expert customization, fast response times, and a comprehensive range of services. Our team works hand-in-hand with you to deliver hassle-free, beautiful, and reliable websites you can depend on. We have almost two decades of WordPress experience, from minor customizations and premium theme development to enterprise-level SaaS solutions.

We can provide training sessions or documentation to help you and your team confidently manage your WordPress website.

We’ll review the additional requirements with you and provide a clear estimate for the extra work. Scaling up is easy with our hourly packages and flexible subscription options.

We provide a dedicated Client Portal (Powered by Zendo) for streamlined communication, task updates, and project tracking. Our team is also available for scheduled calls to keep you informed every step of the way.

We work with businesses of all sizes, from startups to large enterprises, across various industries. Whether you’re an e-commerce store, agency, or service provider, we have solutions tailored to your needs.

Yes, we specialize in website redesigns and rebranding projects. From creating a new look to ensuring your WordPress website performs flawlessly, our team has you covered.

Absolutely! Our Kraken Squad™ is ready to tackle urgent issues like website downtime, security breaches, and performance problems. We will rescue your website!

Our response time depends on the complexity of your request and our current schedule. For smaller tasks or maintenance requests, we can often begin within 1-2 business days. Larger projects may require a brief onboarding period.

Yes, we require a deposit (or upfront payment) for most projects to secure your spot and begin work. The exact amount will depend on the scope of your project, and we’ll outline all details before starting.

Yes, we love building long-term partnerships! Whether you need ongoing maintenance, continuous design and development work, or team extension, WP Kraken™ supports your business for the long haul.