While all SEO factors are important for the final success of the site.<\/p><\/blockquote>\n
In its whole scope, SEO<\/strong> includes a whole lot of factors. Some require professional input but a good number of SEO strategies can be easily implemented by you. While all SEO factors are important for the final success of the site. Some are the cornerstone upon which everything else is built. These factors directly impact the number of traffic you get coming to your site. When implemented correctly, they get your website in front of the right audience. Here are 5 must have SEO tricks<\/strong> to increase traffic on your WordPress website.<\/p>\n The one clich\u00e9 statement in the world of SEO is, ‘Content is King’<\/em>.<\/strong> It is a clich\u00e9 only in the sense that it is repeated often. The truth in this statement, however, remains years after SEO became a major online marketing factor. Sadly, not everyone takes the effort to produce great content which is the first important factor on a website. Regardless of what you sell, when clients come to your site they want to find information that is helpful and meets their needs. Content relevance and appropriateness is a mark of authority which the major search engines use to rank pages.<\/p>\n Great content also results in visitors browsing more pages and reducing the bounce rate of your site because of its relevancy and comprehensiveness.<\/p><\/blockquote>\n Great content also helps you retain visitors who will keep returning to the site assuring you of regular traffic. Good content gets shared easily and you also get backlinks to your site without much effort. This increases your visibility and authority. Even more, earning you more organic traffic. Great content also results in visitors browsing more pages and reducing the bounce rate of your site because of its relevancy and comprehensiveness. Good content also has the added benefit of getting visitors further down the sales channel and even the sales content gives you more room for persuasion.<\/p>\n To be able to offer relevancy and comprehensiveness, you need to consider the length of your posts. This means you should target 500 words at the very minimum<\/strong> in your posts to cover enough aspects of the subject you are writing on. Research by digital experts have shown the top five search results on the first results page have an average of 1,500 words<\/strong>. Finally, the content has to be fresh and interactive. You can repurpose content when frequent posting becomes a challenge. Make the content more engaging by use of pictures, videos, and illustrations. The important thing to have in mind is, to write for humans, not the search engine. The search engines have advanced algorithms that now cater more to the natural way people search and consume information. With lots of similar content online, only the most unique and engaging content will set you apart from your competitors.<\/p>\n Immediately after great content, the second most important aspect in SEO<\/strong> that directly impacts the traffic is the use of keywords. These are basically the search queries users enter to search engines. Content is majorly ranked based on its relevancy to the search engines. The better keywords you have and how they are distributed in your pages\u2019 content, the higher you will rank. A couple of years back, it was enough to just have a high volume of the relevant keywords.<\/p>\n These were usually the short-tail keywords which are generic in nature. Over time, the focus has changed and it is important to match these short-tail keywords with specific long-tail keywords. Long tail keywords are more descriptive and closer to what users enter in their search engines when looking for a product or information about it.<\/p>\n Search engines have turned their focus on the long tail<\/strong> keywords as they make considerable advances in their Artificial Intelligence systems. The long tail keywords also have an extra advantage besides just ranking. They have a higher conversion rate than short tail keywords. This is because the user is most likely to make a purchase since they are looking for a specific product. Ranking for search keywords gets you to a visitor ready to buy and if you offer content and the right product you are more likely to make sales. Create pages that cater to specific products and accompany them with product focused content. Use compelling calls to action such as urging the visitors to make purchases, call or visit you.<\/p>\n Other resources you can use to get relevant keywords include the Google analytics tool. While they have encrypted the keywords getting traffic to your site, you can check the content getting most visitors to your site and use the keywords there in a mix with other keywords. A more effective resource is your higher ranking competitors whose content you can review to identify the most relevant keywords. Where you use the keywords is also important in not only ranking you higher but also making it easy for the user to click to your site instead of the others. The major locations are; the title tag, Page URL, Images file names and the Alternative texts, Meta description within the content. The keyword density is important and should make up 5-7% of your content.<\/strong><\/p>\n It is very easy to overlook the role of location information and local SEO<\/strong> in driving relevant traffic to your website and getting the conversions you need. Google has come up with an update aptly named ‘pigeon\u2019 which places more emphasis on local business. Location relevant content is especially important for mobile users since over 50% of the searches on mobile are done with the hope of getting local results. Even in advertisements, over 60% of the consumers have looked for the local information.<\/p>\n To effectively execute this trick, you have to start with the basics. For instance, provide the location and address of your business on all the pages not just the about page. You should also evenly distribute keywords containing your specific location across the site. Create content that is personalized to the audience seeking your products or service in the location.<\/strong> You should not stop here though, but also get to the social media profiles and ensure you have them all showing your correct address and location. Then target listings in the local directories, reviews, and forums to further boost your website\u2019s relevancy to location specific searches. This allows you to take advantage of the locals looking for the product you are offering.<\/p>\n It is easy to wonder what all the craze about mobile optimization is, but the following figures provide a clear insight: out of 5 consumers, 4 use smartphones to shop. Over 1.3 billion people globally use their smartphones to access the web. Mobile traffic accounts for 15% and more of all the internet traffic. This is not likely to stop and it has been projected that every year. Searches from mobile devices will increase by an average of 43%.<\/strong><\/p>\n Searches from mobile devices will increase by an average of 43%.<\/p><\/blockquote>\n With more people using mobile phones to access the internet, search engines, with Google taking the lead. They have decided to push for mobile friendly websites. The mobile responsiveness of your site is now an important factor on where you rank and can be the decisive factor when all other aspects are held constant. This is because as search engines catering to the growing number of mobile users have made it easier to find mobile optimized sites. Adopting a mobile friendly design is now going to be the new norm.<\/p>\n Previously, the alternative was to have two sites, one for the mobile users and the main site. This option has a number of shortcomings. First, it means you have to create different content for different sites which is taking time. The content also has to be shared differently on the various platforms. The other challenge is if a mobile user or a desktop user clicks on the wrong link intended for a different website version. Finally, it limits the effectiveness of the mobile site as an effective source of information since a lot of data, features, and support are left out.<\/p>\n\n Working with WordPress is much easier since most of the themes are designed to cater for a responsive web design. This ensures the site responds to the size of the device used to access it. Everything from the content and colors, to fonts as well as the logo of your business, needs to respond to any desktop or mobile device used to access your site.<\/strong> You can simply check the appearance and performance of your site on your mobile device. If there are large differences you will need to carry out changes. \u00a0Along with mobile websites, mobile apps are another handy resource to boost traffic to your site. Mobile apps account for more than half the time users spent on the digital platforms. Aside from tapping traffic directly from the users\u2019 phones, an optimized mobile app adds you an extra spot on the SERPs.<\/p>\n5 Must Have SEO Tricks To Increase Traffic On Your WordPress Website<\/h2>\n
![\"wordpress](\"https:\/\/wpkraken.io\/wp-content\/uploads\/2017\/09\/team-ui8-199275-1.jpg\")
1. Content<\/strong><\/h3>\n
Determine the length of text<\/h4>\n
![\"business](\"https:\/\/wpkraken.io\/wp-content\/uploads\/2017\/09\/william-iven-19843.jpg\")
2. Keywords Strategy<\/strong><\/h3>\n
How to use long-tail?<\/strong><\/h4>\n
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3. Local Presence<\/h3>\n
4. Mobile Optimization and Apps<\/h3>\n
Responsive web pages<\/h4>\n
5. Social Media Presence and Strategy<\/h3>\n
![\"wordpress](\"https:\/\/wpkraken.io\/wp-content\/uploads\/2017\/09\/lauren-mancke-60627.jpg\")