{"id":31793,"date":"2020-07-30T11:54:47","date_gmt":"2020-07-30T09:54:47","guid":{"rendered":"https:\/\/wpkraken.io\/?p=31793"},"modified":"2020-07-30T11:54:47","modified_gmt":"2020-07-30T09:54:47","slug":"wordpress-designer","status":"publish","type":"post","link":"https:\/\/wpkraken.io\/blog\/wordpress-designer\/","title":{"rendered":"Who Is A WordPress Designer & Why Do You Need Them"},"content":{"rendered":"\n

A WordPress designer is like an architect for your product. Acting solo or paired with development and\/or QA team, they create visuals for your WordPress website<\/strong>. While their experience may come from various areas of design, a WordPress designer will always create projects with WordPress functionalities in mind.<\/p>\n\n\n\n

In the simplest words, WordPress designer is the person responsible for making your WordPress website look good<\/strong>. Most frequently, they\u2019ll have an artistic-based education or experience that lets them combine your aesthetic preferences with a professional, cohesive design. As a result of their work, you\u2019ll get a modern-looking product that boosts your online presence and pleases your users.<\/p>\n\n\n\n

WordPress Designer, Developer, Or A Devsigner?<\/h2>\n\n\n\n

You must know that the difference between a WordPress Designer and a WordPress Developer is not always clear. People tend to use these terms in different ways, but generally speaking, a Web designer takes care of the visual side of the website. They create wireframes for the client, propose a color scheme, and then design the product<\/strong>. A developer later uses the designer\u2019s files as a guideline to build the site in code.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Yet, there is a whole another group of WordPress professionals, sometimes dubbed as \u201cdevsigners<\/a>.\u201d Those people are capable of using site builders to create custom sites. While they\u2019re not fluent in code, they know enough to create an eye-catching, sharp design.<\/p>\n\n\n\n

A devsigner is potentially the most interesting vendor out of these three, but bear in mind that their offer will be limited compared to an experienced WordPress designer. If you\u2019re looking from custom-made solutions that exceed WordPress themes\u2019 possibilities<\/a>, consider teaming up with a designer and a developer<\/strong> instead.<\/p>\n\n\n\n

WordPress Designer\u2019s Knowledge Base<\/h2>\n\n\n\n

A WordPress designer should know their way around different fonts, colors, and designs. They should understand how all these features work for the end-user, including their psychological impact, intuitiveness, and the level of attention they attract.<\/p>\n\n\n\n

Another critical skill is the knowledge of CSS<\/strong>, which allows for customizing the website\u2019s style. A WordPress designer will usually have experience in UI\/UX design<\/strong> across multiple industries such as banking, real estate, healthcare, and E-commerce.<\/p>\n\n\n\n

\"Designing<\/figure>\n\n\n\n

Freelance WordPress designers use their interpersonal skills every day to meet their clients, consult their ideas, and brainstorm together. They can successfully lead their client through the decision process<\/strong>, knowing precisely the right questions to ask. What\u2019s more, they\u2019re familiar with different presentation techniques<\/strong>; some can run workshops to better grasp their clients\u2019 wishes. Either way, communication is WordPress designer\u2019s middle name<\/strong>.<\/p>\n\n\n\n

WordPress Designer\u2019s Workflow<\/h2>\n\n\n\n

Depending on their experience and skills, WordPress designers may prefer to work from scratch or start with pre-designed frameworks<\/a>.\u00a0<\/p>\n\n\n\n

Some of them will rely on the existing WordPress themes and do most of their work via the admin panel. If that\u2019s the case, their job is to customize the theme so it\u2019d appear professional and aesthetically pleasing<\/strong>. A WordPress designer may also use an existing theme as their starting point and work on editing or enhancing it with a developer<\/strong>.<\/p>\n\n\n\n

Others will start designing the website from a clean slate<\/strong>, using tools such as AdobeXD, Adobe InDesign, or Figma, and work their way from there.<\/p>\n\n\n\n

Either way, your collaboration with a designer will start with identifying your goals<\/strong> and defining the project\u2019s scope<\/strong>. Later, you\u2019ll see some wireframes representing the general idea behind the project and the layout of your website\u2019s most important pages. At this point, the designer may put supportive tools to use, like mood boards, style tiles, or collages<\/strong>, to illustrate their concepts better. Finally, they\u2019ll move to the actual design process, using their preferred tools.<\/p>\n\n\n\n

\"From<\/figure>\n\n\n\n

Why Do You Need A WordPress Designer<\/h2>\n\n\n\n

If you struggle with poor quality, aesthetically unappealing WordPress theme, low traffic, unsatisfying conversion rates, or long loading times, you\u2019re not using your website\u2019s full potential. A WordPress designer will help you address these problems and elevate your product to meet the benchmarks of the modern era<\/strong> and the users\u2019 needs.<\/p>\n\n\n\n

Partnering with a WordPress designer does to your business what facelift does to your skin – smoothes it out, removing any bumps, and polishes the rough edges for a fresh look. An experienced professional will take care of your website\u2019s layout, color palette, typography, graphic elements, and the overall visual experience.<\/strong><\/p>\n\n\n\n

At WP Kraken, we have a team of carefully selected digital designers with backgrounds in various industries. They all work hand in hand with WordPress developers to get amazing results every single time. Pop in to say hi<\/a> if you\u2019re on the lookout for a WordPress designer!<\/p>\n","protected":false},"excerpt":{"rendered":"

Confused about the different roles in custom WordPress development? Find out how designers can help you achieve your business goals.<\/p>\n","protected":false},"author":41,"featured_media":31800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19,15,90],"tags":[],"_links":{"self":[{"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/posts\/31793"}],"collection":[{"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/comments?post=31793"}],"version-history":[{"count":0,"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/posts\/31793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/media\/31800"}],"wp:attachment":[{"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/media?parent=31793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/categories?post=31793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpkraken.io\/wp-json\/wp\/v2\/tags?post=31793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}