Easy Legal

The Easy Legal Group of Companies is a Canadian litigation financing firm. Its lending solutions service the personal injury sector, including plaintiffs with pending injury claims, their legal representatives, and the service providers involved in their cases. The firm is registered to conduct business in Ontario, B.C., Alberta, and the Atlantic provinces. Services are delivered through four brands: Easy Legal Finance Inc., Rhino Legal Finance, Seahold Legal Finance, and Settlement Lenders.

Each brand’s site, inherited through acquisition, came with its visual identity, platform, and support. Because of that, managing all four quickly became inefficient, and they all lacked one cohesive look.

Redesign

The client knew exactly what they wanted: a pixel–perfect, consistent brand look that would tie four different sites together while keeping their individual identities intact. They also wanted to move them all into a singular host.

The company chose WP Kraken to create a fresh, modern, approachable design that would smooth the user experience.

Cooperation Across The Seas

With a 7,001 km (4350.22 miles) distance and a 6-hour difference between WP Kraken and Easy Legal, we had to implement processes to ensure seamless communication. In addition, as the client wanted to stay heavily involved and oversee the whole process, we held frequent meetings, and in the hours, we could both compromise.

Beyond the online meetings, we kept in touch via Slack and reported the state of our tasks in Jira. The result—everyone knew what was happening at all times, and there was no confusion at any point of the project. Those are the effects of our complete transparency policy, which we promote as our value proposition.

The Clock Is Ticking

Although the project didn’t have a set deadline, and the client chose a time-and-material payment model instead, we still wanted to deliver the finished products in a timely manner. The whole collaboration process lasted 11 weeks, with 4 of them spent building the sites.

WP Kraken strives to build long-lasting business relationships based on mutual trust and transparency so the client always has insight into the hours billed.

And it paid off! Our ongoing partnership with Easy Legal, entrusting us with supporting their platforms.

Would I work with them again? Yes, and we have already engaged them for monthly support for all of our sites. We are currently consolidating our other web support vendors, which has increased our efficiency and decreased costs. Now, we have the pleasure of working with a firm that we really enjoy working with, who understands our needs and demonstrates in every interaction that our business is important to them!

Nicole Popovich

COO, Easy Legal Finance Inc.

Workflow The WP Kraken Way

Since the project’s scope didn’t require an extensive product workshop, we dove straight into the kick–off instead, which was quickly followed by the development process, which concluded with the stabilization stage and support.

It’s important to note that our QA was present from the beginning to facilitate testing. Thanks to this, they worked in perfect synchronization with the development team during the development process, creating dynamic, flexible teamwork.

Project Details

The builder chosen for this project was Elementor, with Astra Pro as a theme. To create user–friendly forms, we implemented Gravity Form, and we summed it all up with Zapier for integration with Salesforce and to simplify the eventual expansion.

When giving feedback, instead of cluttering email boxes and creating informational chaos, we used markup for streamlined communication.

Last, we used WP Engine for migration purposes, showing off our WordPress expertise.