Durasein

Durasein needed a website that would showcase its values as a company. The finished product uses out-of-the-box solutions that correspond with a high level of customization and creativity while ensuring great UX and providing the necessary features, such as tailor-made filtering and basic eCommerce.

About

Durasein is an international manufacturing company that provides environment-friendly solid surfaces and funky sanitation designs to those who look for custom, eye-catching interior designs. They emphasize depicting your true self in your home setting and realize their mission by delivering products of custom shapes, colors, and sizes that put the ‘I’ in ‘interior’. The abundance of designs and the opportunity to deliver tailor-made products of various styles set Durasein apart from its competition.

The company needed an equally creative solution for its online presence to reflect its individual approach and imaginative attitude. It first reached out to WPKraken to improve page speed and increase conversion rate, but as the project progressed, this collaboration evolved into months-long development that has resulted in a state-of-the-art, custom website that fully showcases Durasein’s values and strengths.

The Challenge

As Durasein has decided to entrust us with implementing their designs into WordPress, we needed a battle-tested, power team to translate the visuals into code. The tricky part was that the company wanted the website to match its products in terms of custom shaping and sizing. We needed to put our creative juices to work and sort these challenges out.

As most modern websites are based on standard shapes like circles and rectangles for images, the existing tools and solutions weren’t enough this time. Our developers have delivered custom polygon shapes using heavy styling options for full responsiveness, regardless of the device.

On top of that, Durasein’s website was equipped with a custom sorting feature based on WPBakery, an advanced drag-and-drop page builder. This has allowed non-tech team members to build new landing pages and edit the existing content as needed while the developers can focus on critical aspects of website development. We’ve added new filters to the existing plugin, heavily relying on Custom Post Types to ensure intuitive, user-friendly browsing. This solution has allowed Durasein’s customers to reach their chosen products faster and filter out whatever doesn’t suit their vision.

We’ve also implemented features like background video and basic WooCommerce for ordering and delivering surface samples to potential customers. The entire product was built using a standard WordPress stack: HTML, CSS, JavaScript, and PHP. Most designs were implemented using the WPBakery page builder. For task management, we’ve used InVision as per Durasein’s request.

Thanks to the WooCommerce solution, Durasein has simplified the ordering process. Samples are now a couple of clicks away, reducing the need for personal contact and endless emailing. This has significantly improved the client acquisition process, and the team has won back some of the time they had spent on client communication.

Results

A modern website that’s fast, responsive, and illustrates the brand’s characteristics while delivering breathtaking UX.