Marketing, SEO

How to Choose the Right Domain Name for Your Website

by Kuba G.
Selecting the domain name for your website is the first step you need to take if you want to make it successful. Some of the world’s biggest websites have original and engaging domain names. Most people don't pay much attention to the domain name of their website. That’s where they begin losing out. The domain name is the first thing people will see and comprehend when you talk about your website. It’s the address that people write in their URL bar before pressing “Enter” to reach your page. You will want to make sure you choose something that’s appropriate for the kind of business you are running.

The domain name is the first thing people will see and comprehend when you talk about your website.

There are a few important things you need to keep in mind when selecting the domain name for your website. If you are running a business and want to port it online, you might want to consider selecting the same name as that of your business. However, if you are launching a new venture online, you will have a much greater variety of options to choose from. Here are a few tips on how to select the right domain name for your website. No amount of website customization will help you if you have chosen a poor domain name.

How to Choose the Right Domain Name for Your Website

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1. Make Sure That the Domain Name Is Easy to Type

One of the first things you need to do is to make sure the domain name you choose is easy to type. If you are using shortened words, or slang, in order to type the domain name, such as using “u” instead of “you,” it’s obviously going to make your domain name a bit more complicated. Using words such as “xpress” instead of “express” is also not a good idea. Customers might land on another page instead of yours because of this lapse in judgment.

2. Keep it Concise

The longer the domain name, greater are the chances that your visitors might misspell it. You might think the domain name is pretty easy to spell and straightforward to write, but you will be surprised at just how many people tend to misspell words over the Web. Always keep the domain name as short and as concise as possible.

The longer the domain name, greater are the chances that your visitors might misspell it.

3. Keywords

Prominent keywords that are relevant to the niche your website will operate in should be used in the domain name as well. It will help increase your ranking on Google and other search engines. Always try to use keywords that provide a brief insight into the kind of work you do. For instance, if you are running a computer repair shop somewhere in New York. An ideal keyword-based domain name would be computerrepairnewyork.com or computerrepairny.com.

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Before you register any domain name, it’s important that you first check which keywords are the most popular in that region. If you are only offering services restricted to a particular city, you should try and use the name of that city in the domain name as well.

Targeting the area is of extreme importance when selecting the domain name. It will make it much easier for your users to remember exactly what you are selling, and will also make it easier for them to remember your domain name. All they have to do is enter the city name in the URL address bar, and your website name will show up if they had opened it before.

 

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4. Avoid Hyphens or Numbers

Adding numbers or hyphens in your domain name is not a good idea. You should generally avoid doing so as much as possible. Most people often fail to comprehend the context in which the hyphens and numbers were used. If someone hears your website name from anyone else, they will be confused about whether the number is written numerically or is spelled out. They might also misplace or forget the use of the hyphen. Try to avoid using hyphens in your domain name as much as possible. If you absolutely have to use them in your domain name, you should consider registering variations. Then linking them back to your original website.

5. Choose a Memorable Domain Name

Twitter and Facebook are two unique domain names that are worth billions of dollars. Both are completely different from anything you might have heard before, and as a result, tend to stick out in a person’s memory. There’s another very big example you should also think about: Google. The world’s most popular domain name, and literally priceless in value, is a made-up word. However, it’s very easy to remember, very easy to spell out, and most of all, is also the name of the company.

The world’s most popular domain name, and literally priceless in value, is a made-up word.

Today, Google has become synonymous with all kinds of search engines. When you mention the term “search engine,” the first thing people will think about is Google. If you have thought of a great idea for a domain name, you should register it right away in order to prevent getting beaten out by others in the same space.

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6. Research

If you have come up with a unique domain name, you should also research it first in order to make sure it hasn’t been trademarked before. You might be surprised to know that there are others who would have thought of the same domain name and registered it beforehand. Research is crucial if you don’t want to end up on the wrong end of a hefty lawsuit.

7. The Domain Name Extension

Last but not the least, you have to choose an appropriate domain name extension as well before you move on to website customization. Ideally, it’s safe if you stick with .com since it sounds more professional, and is the ideal choice for most websites. However, if that extension isn’t available, you can choose:

  • .co,
  • .info,
  • .net,
  • .org,
  • .me.

Keep in mind that some of these are abbreviations or network infrastructure sites and informative solution providers. Make sure you choose an extension that’s appropriate for the type of website you are making.

 

I hope the article will be helpful to you. If you have any questions or comments please let us know and we will try our best to answer them the best we can.

Kuba G.

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