When consumers search for their preferred products online and land on your page, it's almost jackpot. There are higher chances that they will buy the product or services. Creating organic traffic for your site can be tricky, and it requires a well-thought strategy, the right tools and optimisation. Okay, we have provided below some five tips that will help in making your site an SEO machine:
1. Keyword Research
The first thing is to understand your business niche and know your audience. Then come up with topics that you feel are the best fit for your business. You can start with ten topics on your business solutions or products from which you can later develop specific keywords. Keywords are simply topics or ideas that describe what your content is about. They are the phrases (search queries) that online searches enter in the search engines.
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After coming up with your topics the next thing is keywords or vice versa. You should think of the keywords that your target customers will be searching. You can use modern keyword tools to sort and analyse keyword lists depending on rank, difficulty or visits to help you identify the phrases with the highest search volumes. With these tools, you can come up with a keyword list and your target plan.
In the current digital market, quality contact is key to the success of your business. Well written and targeted content will naturally attract relevant visitors to your site, encourage social media shares, and improve user experience on your website. Since you already know your audience, you should create content that addresses their needs. When doing so, you need to be outstanding to outdo your competitors. Your content should be interesting, informative, engaging and give a solution to your clients. Depending on your field, you can use informal or formal tone to connect with your audience. Your content also needs to be unique, clear, honest and entertaining to achieve its purpose.
Do not develop content for the search engines, instead, have your audience in mind and give them the information they need in a quality way. You should use your keywords to make your content found by searchers, but avoid chocking the content with the keywords.
Nowadays, social media has skyrocketed to become one of the most significant ways to build and maintain a strong online presence. Of course, this is due to the rapid growth in the mobile industry and increased number of people using the internet globally. According to a recent survey, over 80% of people aged between 16 and 50 either have a Facebook account, Twitter, Instagram and other social media platforms. People also tend to trust information from their peers, who have made a social recommendation.
Indeed, this is one of the easiest and simplest ways to attract visitors to your site and boost your website content. Google recognises the importance of social existence, and it takes social media as a critical signal to rank your content. To take advantage of this fact, you need to provide social sharing links on your blogs and update your social accounts more frequently. Running more than one social accounts is better, but remember to understand the uniqueness of each platform and avoid copy-pasting posts on multiple platforms. This way your content will remain relevant and attract more visitors.
To attract and educate your online audience, you need to become a quality and a frequent blogger. Your audience is always looking for solutions in your industry, and if you can provide reliable answers and informative blogs, they will keep coming back for more. If you identify a common question from your audience, instead of giving short responses, you can pick the question as the topic for your next blog to cover all the concerns and questions of your audience. Search engines such as Google also like frequent updates on your website. Thus regular blogging will be a plus for your site.
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Your site visitors like it too as it gives them a valid reason to keep coming back to your website as well as share your blogs with their online friends. However, you need to provide quality blogs that are relevant to your industry, educative and serves to answer your users’ problems. The best blogging topic can be fetched from a current trend, a common user problem, controversial news or a new product in your industry. Blogging also helps to show your audience that you are a leader in the industry and understand their needs more than your peers.
5.Ethical Link Building
Link building is an approach used to create quality internal links to encourage higher search engine ranking of your site. The higher the quality of backlinks to your site, the higher the ranking your website becomes in search engines. Once you have developed quality content and published it on your site, you can start adding links on your blogs to direct visitors to more specific and relevant content on your website. Indeed, this will encourage the visitors to spend more time on the website hence promote your SEO ranking. However, you should minimise your internal links to a maximum of 4 in a single post as too many links will be treated as spam.
The following rules can help you to practice ethical link building:
- Providing value to your audience.
- Link to content that is relevant to the site you are linking from.
- Do not spam.
- Do not stuff the anchor text with too many keywords.
- Avoid being too promotional materials especially on social media.